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ERIC Number: EJ796549
Record Type: Journal
Publication Date: 2008-May-9
Pages: 1
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0009-5982
In Turbulent Times, 2 Small Colleges Brace for the Worst
Blumenstyk, Goldie
Chronicle of Higher Education, v54 n35 pA1 May 2008
About a year ago, Heidelberg College pumped up its spending for a new, streamlined scholarship program, and then promoted its simplified formula so that students would know how much they could get before they even applied. Heidelberg's strategies worked as it was able to brought in the second-largest class in its 158-year history and a gain in its tuition revenue. Thanks to its distance-education program and 11 satellite campuses, Tiffin University's student population has risen by more than 50 percent over the past five years. Together, these two very dissimilar colleges, located at opposite ends of a north-central Ohio town of 18,000, present a living laboratory for the variety of experiments and strategies that many small, private colleges are now undertaking. This article describes the strategies employed by these two colleges to keep their enrollments up despite rough economic times.
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ohio