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ERIC Number: EJ796516
Record Type: Journal
Publication Date: 2008-Jul
Pages: 16
Abstractor: Author
Reference Count: 0
ISSN: ISSN-0010-0277
Stereotype Priming in Face Recognition: Interactions between Semantic and Visual Information in Face Encoding
Hills, Peter J.; Lewis, Michael B.; Honey, R. C.
Cognition, v108 n1 p185-200 Jul 2008
The accuracy with which previously unfamiliar faces are recognised is increased by the presentation of a stereotype-congruent occupation label [Klatzky, R. L., Martin, G. L., & Kane, R. A. (1982a). "Semantic interpretation effects on memory for faces." "Memory & Cognition," 10, 195-206; Klatzky, R. L., Martin, G. L., & Kane, R. A. (1982b). "Influence of social-category activation on processing of visual information." "Social Cognition," 1, 95-109]. For example, providing the label "criminal" both during encoding and test improves recognition for previously unfamiliar faces that look like the stereotypical criminal. Experiments 1 and 2 both replicate this effect and show that the label exerts its influence during the encoding of stereotypical faces and has little influence at test. These findings indicate that semantic information that is congruent with novel stereotypical faces facilitates their encoding. (Contains 6 figures.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A