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ERIC Number: EJ795652
Record Type: Journal
Publication Date: 2007
Pages: 21
Abstractor: Author
Reference Count: 41
ISSN: ISSN-0011-8052
Loss of Face among Chinese Businesspeople in Intracultural and Intercultural Business Interactions
Cardon, Peter W.; Scott, James Calvert
Delta Pi Epsilon Journal, v49 n3 p19-39 Fall 2007
Problem: No systematic research has been conducted about loss of face in Chinese business culture. General research questions: What causes Chinese businesspeople to lose face when conducting business intraculturally and interculturally? Setting: People's Republic of China. Participants: 34 Chinese businesspeople from Beijing, Shanghai, Guangzhou, Hong Kong, and Taiwan. Methods: Structured open-ended interviews. Main findings: In intracultural business the major causes of loss of face were public criticism and rejection, with mild responses to loss of face except when subordinates caused superiors to lose face and sometimes when a peer caused another peer to lose face. In intercultural business the major causes of loss of face were foreigners' arrogance, politics and international events, and foreigners' criticism, with most responses to loss of face being minor. Recommendations: Recommendations are provided for businesspeople operating in the Chinese environment and for researchers conducting investigations about face in Chinese business culture.
Delta Pi Epsilon, Inc. P.O. Box 4340, Little Rock, AR 72214. Tel: 501-219-1866; Fax: 501-219-1876; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China (Beijing); China (Guangzhou); China (Shanghai); Hong Kong; Taiwan