In order to explore parental involvement among low-income families, a case study was conducted at a public elementary school in the Pacific Northwest. In 2002, a new school replaced an outdated structure. During the planning stage for the new school, community members and agency professionals, along with educators, developed and implemented programs to both support families and engage them in their children's education. Utilizing qualitative research methods, interviews, observations, and document reviews were conducted with the intention of investigating the impact of efforts undertaken to involve parents at the new school. The study found that the development and implementation of intentional parental involvement strategies positively influenced the level of parental involvement. In addition, participants perceived numerous benefits to students and families resulting from strategies implemented and the related involvement. Parental involvement strategies also influenced educator's perceptions of acceptable parental involvement behaviors, with interviewees recognizing a broad array of behaviors as involvement in education.