NotesFAQContact Us
Search Tips
ERIC Number: EJ794763
Record Type: Journal
Publication Date: 2008-May
Pages: 4
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0036-6439
Charter Schools Uncovered
Fowler-Finn, Thomas
School Administrator, v65 n5 p34-37 May 2008
In this era of unforgiving accountability and test scores with high-stakes implications, important lessons can be learned from charter school marketing. Scrutiny of the regular public schools has never been more sharp-edged. Charter school proponents are becoming increasingly aggressive in promoting themselves as a viable alternative for students--just as a mounting body of research provides little evidence that charter schools, as a whole, are more effective or provide a better education. Charter school advocates often point to single charter schools, often small ones, to compare to an entire school district. This strategy has been used in the author's area, Cambridge, Massachusetts, and he has spent considerable time researching the charters' claims and the comparisons. Several lessons have been learned from the analysis. In this article, the author describes these findings which are generalizable and reveal the highly focused, if not clever marketing strategies of charter schools and their proponents.
American Association of School Administrators. 801 North Quincy Street Suite 700, Arlington, VA 22203-1730. Tel: 703-528-0700; Fax: 703-841-1543; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Massachusetts