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ERIC Number: EJ794725
Record Type: Journal
Publication Date: 2008-May-1
Pages: 2
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-1557-5411
A Fundraising Blueprint
Galuszka, Peter
Diverse: Issues in Higher Education, v25 n6 p9-10 May 2008
In the fall of 2001, top administrators and trustees from Howard University secluded themselves at a retreat at the posh Lansdowne Resort in the rolling Virginia countryside near Washington to discuss the future of their school. There they planted the seeds of what was to become the most successful fundraising campaign ever undertaken by a historically Black university. The brainstorming at the Lansdowne retreat created an innovative, multifaceted and complex campaign that ended up seeing the school reach its goal of $250 million early and then surpass it by $22 million. The "Campaign for Howard" also serves as a yardstick and an incentive for other HBCUs to improve their own fundraising efforts.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: District of Columbia