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ERIC Number: EJ794572
Record Type: Journal
Publication Date: 2008
Pages: 5
Abstractor: ERIC
Reference Count: 9
ISSN: ISSN-0010-0889
A Community College Roadmap for the Enrollment Management Journey
Kerlin, Christine
College and University, v83 n4 p10-14 2008
Institutions across the nation have strengthened their enrollments through such strategies and tactics as coordination of recruitment activities, enhancement of financial aid processing, implementation of effective retention strategies, development of new instructional programs, a focus on intensive marketing activities, creation of one-stop service centers, and numerous other efforts. There is no shortage of best practices and good ideas in enrollment management techniques. Nevertheless, experienced enrollment professionals agree that each institution should develop its own approach, strategies, and tactics, reflecting its own institutional culture and challenges. This is particularly true for community colleges, where certain strategies utilized in the baccalaureate sector may not be applicable given the unique characteristics of the community and technical colleges (CTC)--e.g., open door, non-residential, less well-funded, and largely focused on the local or regional community. As the twenty-first century continues to unveil new challenges for higher education, enrollment planning and management strategies offer a pathway for community and technical colleges to sharpen their focus, optimize their resources, and achieve enrollment goals that support the health and viability of their enterprise. While there is no strict formula for enrollment management, several of the steps suggested in this article may help college leadership get started on their own unique journey.
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A