Over the last decade, admissions has become a front-page fixation, and the industry's professionals have higher profiles than ever, on campuses and off. In turn, today's admissions jobs come with heavy doses of prestige and pressure. In this article, the authors discuss the results of a new survey of college officers which suggest that, despite grueling hours, high turnover, and competing demands on their time, many in the field say that they find their work rewarding. Fifty-five percent of respondents said they were "mostly satisfied" with their jobs, and 25 percent said they were "extremely satisfied." Members of the latter group were more likely than their less-satisfied colleagues to report that they spent a lot of time on strategic planning, had a plan for responding to shifting demographics among applicants, and felt "mostly" or "extremely" satisfied with the information-technology support their offices received. When asked to name their biggest challenge, nearly one third--28 percent--cited administrative issues, including time management, inadequate resources, and managing their staffs.