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ERIC Number: EJ794058
Record Type: Journal
Publication Date: 2008
Pages: 3
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1067-1803
Growing Your Donor Base: Strategies and Tools for Effective Fundraising Campaigns
Halligan, Tom
Community College Journal, v78 n4 p27-29 Feb-Mar 2008
Pressured by constricting state appropriations and ever-increasing financial demands, the nation's community colleges are ratcheting up fundraising efforts to attract new donors. Many are finding success. Honolulu Community College in Hawaii, for example, recently received an estate gift of $3.5 million. Santa Fe Community College in New Mexico last year received a single-donor gift of $259,000. In 2006, Seattle Community Colleges launched a three-year, $25 million fundraising campaign for its member institutions. In this article, advancement executives point out that successful fundraising requires a top-down commitment from leaders at all levels of the college. It requires commitment--and involvement--from the president and college executives, as well as the integration of sophisticated applications used to manage the campaign and reach out to legacy, current, and potential donors. (Contains 1 figure.)
American Association of Community Colleges. One Dupont Circle NW Suite 410, Washington, DC 20036. Tel: 202-728-0200; Fax: 202-833-2467; Web site: http://www.aacc.nche.edu/bookstore
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Postsecondary Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A