One of the most significant and important challenges facing any president of a Catholic college or university is maintaining and enhancing the religious identity and mission of the institution in the midst of the pluralism that exists on every Catholic campus in the United States. Catholic colleges and universities are at an important crossroad, a place where they have never been before. The shape of Catholic higher education is a picture that is being painted, in part by the different ways in which institutions of Catholic higher education express their Catholicity. Some express it with a progressive approach focusing on service and issues of peace and justice, others with a traditional approach focusing on reviving the Catholic intellectual tradition. Is one form of expression better than another? This is essentially a subjective question. But this expression of Catholic identity should be based in honesty. If an institution claims to be Catholic, then it should be so in more than name; its religious heritage should not be used merely as a marketing tool or to convince benefactors to part with their money. The identity of the institution should be the very lifeblood of everything that takes place there--impacting everything from curriculum to hires, programs to policies, and resource allocation to strategic decisions. The challenges currently facing Catholic higher education can be traced to the late 1960s when profound structural changes impacted the religious orientation of Catholic institutions.