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ERIC Number: EJ793859
Record Type: Journal
Publication Date: 2008-May
Pages: 2
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1527-1803
Learning Sports and Entertainment Marketing: "Apprentice" Style
Weidlich, Jon
Techniques: Connecting Education and Careers (J3), v83 n5 p26-27 May 2008
The sports and entertainment marketing program is a satellite program of Great Oaks Institute of Technology and Career Development in Cincinnati. Held in two area school districts, at Winton Woods High School and North College Hill High School, sports and entertainment marketing has been a popular choice for students for more than a decade. The tasks described here start out simply but increase in scope and skill. Each task is designed for students to use and demonstrate the marketing concepts that they are learning throughout the program. Area sports marketing professionals and business people help to develop projects that allow students to demonstrate their knowledge and creativity. Based on the concept of Donald Trump's "Apprentice," students compete against each other, and every task requires the students to discuss and defend their results. Through the competition, every member of the class works directly on real-world problems and issues, and through sharing their results, each student understands a variety of ways to tackle each issue.
Association for Career and Technical Education (ACTE). 1410 King Street, Alexandria, VA 22314. Tel: 800-826-9972; Tel: 703-683-3111; Fax: 703-683-7424; Web site: http://www.acteonline.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A