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ERIC Number: EJ793858
Record Type: Journal
Publication Date: 2008-May
Pages: 6
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1527-1803
More than a Game: The Business of Sports
Gleason, James R.
Techniques: Connecting Education and Careers (J3), v83 n5 p20-25 May 2008
In this age of rigor and relevance, educators might legitimately ask if teaching about sports is appropriate in a business or marketing classroom. This author states that sports, or other high-interest events, provide an ideal context for teaching business skills. Sports marketing--endorsed by many state education departments, offered in many local school districts, and growing in popularity as a college major--is an easy sell to students and teachers. It is fun, full of opportunities for a wide range of activities, connects to the school's highly visible athletic programs, and is attractive to younger students who have thought little about careers. When fully implemented, it is also bigger and broader than marketing. It provides the context for a comprehensive business administration program that addresses all aspects of business--administration, finance, management and marketing--and offers many learning opportunities on all business functions within an entrepreneurial framework. Applied strategically, with careful attention to curriculum research, and with a substantive focus on meaningful career skills, a sports context can build new life into nearly any rigorous business curriculum, even as it encourages whole new groups of high school and college students to take a second look at business careers. (Contains 1 figure.)
Association for Career and Technical Education (ACTE). 1410 King Street, Alexandria, VA 22314. Tel: 800-826-9972; Tel: 703-683-3111; Fax: 703-683-7424; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A