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ERIC Number: EJ793582
Record Type: Journal
Publication Date: 2008
Pages: 9
Abstractor: Author
Reference Count: 33
ISSN: ISSN-0273-4753
Optimal Class Length in Marketing Undergraduate Classes: An Examination of Preference, Instructor Evaluations, and Student Performance
Reardon, James; Payan, Janice; Miller, Chip; Alexander, Joe
Journal of Marketing Education, v30 n1 p12-20 2008
Some believe that the longer the face to face classroom meeting time, the more effective the learning experience. Others point out disadvantages of lengthier classes (e.g., student attention problems). The authors assess which of three class formats (i.e., 1 hour/three times a week, 1 1/2 hours/twice a week, or 3 hours/one time a week) is optimal in terms of student (a) perspectives, (b) grades, and (c) evaluations of instructor performance. The authors observed that regardless of major, students prefer the twice a week class format, and marketing majors had the strongest preference for that format. All students believed the once a week format would result in lower levels of learning. Instructors teaching in the twice a week format received higher evaluations from students. And finally, there appears to be slightly better student grade performance in shorter classes, especially evident with marketing majors attending the twice a week format. (Contains 4 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A