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ERIC Number: EJ793499
Record Type: Journal
Publication Date: 2008
Pages: 9
Abstractor: ERIC
Reference Count: 6
ISSN: ISSN-1080-5699
Strengthening the Ethics and Visual Rhetoric of Sales Letters
Williams, Linda Stallworth
Business Communication Quarterly, v71 n1 p44-52 2008
This article provides details about a comprehensive assignment for teaching sales letters in a business communication course. During the past 5 years, this assignment has evolved, moving beyond one that focused almost exclusively on strategies for making the letter persuasive, and therefore effective, to an expanded form that devotes time and attention to the ethics and visual rhetoric of the letter. In addition to composing a sales letter, each student is required to write a detailed, thoughtful analysis of the ethics and visual appeal of his or her letter. Writing this detailed analysis of the ethics and visual rhetoric of their letters is more likely to ensure that students internalize the criteria for effective and ethical sales letters and will be able to easily recall these criteria when writing sales letters or other persuasive documents in the workplace.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A