ERIC Number: EJ793186
Record Type: Journal
Publication Date: 2008-Jun
Reference Count: 52
Gender Stereotypes and Women's Reports of Liking and Ability in Traditionally Masculine and Feminine Occupations
Oswald, Debra L.
Psychology of Women Quarterly, v32 n2 p196-203 Jun 2008
Gender stereotypes were examined for their causal influence on women's reported liking for and perceived ability to succeed in traditionally masculine and feminine occupations. One hundred twenty-one women were assigned to either a gender-stereotype activation or filler task and then completed measures of liking for, and perceived ability to succeed in, traditionally masculine and feminine occupations. Strongly gender-identified women showed significantly greater liking for feminine occupations in the stereotype-activation condition than in the control condition. However, more weakly identified women did not show the same effect. In contrast, women weak in gender identification reported an increase in perceived ability for feminine occupations when stereotypes were activated than in the control condition. Activating gender stereotypes did not shift reported liking or perceived ability in traditionally masculine occupations. These results demonstrate the theoretical and practical importance of gender stereotypes on women's career-related attitudes.
Blackwell Publishing. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8599; Fax: 781-388-8232; e-mail: firstname.lastname@example.org; Web site: http://www.blackwellpublishing.com/jnl_default.asp
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A