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ERIC Number: EJ792760
Record Type: Journal
Publication Date: 2004
Pages: 9
Abstractor: Author
Reference Count: 0
ISSN: ISSN-1055-6699
Analysis of the American Cancer Society's Generation Fit Project
Peterson, Michael; Goodwin, Steve; Ellenberg, Deborah
American Journal of Health Education, v35 n3 p141-149 May-June 2004
This study examined the impact of the American Cancer Society's (ACS's) media based peer education program, Message Magic: Selling Healthy Eating and Physical Activity, on participant self-reported dietary and physical activity behaviors and advocacy skill development. High school students participating in the program were required to work as a team to examine advertising techniques and then develop a media-based message to be presented to peers. Results indicated that significant nutritional improvements in girls and physical activity improvements in boys were realized. The majority (76%) of participants expressed that their media messages had made a positive difference in their school and the program enhanced their advocacy skills. Students rated their experience in the program favorably. Findings suggest the ACS media-based program may be a viable option for a high school health curriculum. (Contains 3 tables.)
American Alliance for Health, Physical Education, Recreation and Dance. 1900 Association Drive, Reston, VA 20191. Tel: 800-213-7193; Fax: 703-476-9527; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A