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ERIC Number: EJ792722
Record Type: Journal
Publication Date: 2008-Apr
Pages: 5
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0746-3537
Model Program: Unionville High School, Kennett Square, PA
Berkeihiser, Mike
Technology Teacher, v67 n7 p32-36 Apr 2008
After attending a conference session about marketing, the author and his colleagues were inspired to start their own marketing program for the technology education program at Unionville High School in Kennett Square, Pennsylvania. When they started, they had no idea how much that simple marketing program would pay off. Over the past seven years, they have increased their student enrollment by about 30%, raised $130,000 for their department, started a TV studio, written and started teaching three new courses, and made a tremendous amount of capitol investment in the form of a CNC router, 30 computers, a vinyl sign cutter, and much more. They attribute all of this success to their marketing program. In this article, the author discusses this marketing program, which focuses on the following five major groups: (1) students; (2) guidance counselors; (3) parents; (4) fellow teachers; and (5) administrators.
International Technology Education Association (ITEA). 1914 Association Drive Suite 201, Reston, VA 20191-1539. Tel: 703-860-2100; Fax: 703-860-0353; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: High Schools; Middle Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A