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ERIC Number: EJ792609
Record Type: Journal
Publication Date: 2005
Pages: 2
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0895-6405
The Coming Right-Brain Economy: Daniel H. Pink Says the MFA Is the New MBA
Connection: The Journal of the New England Board of Higher Education, v20 n1 p16-17 Sum 2005
According to a recent "Harvard Business Review" piece by author Daniel H. Pink, MBA graduates are, in many ways, becoming this century's blue-collar workers--people who entered a workforce that was full of promise only to see their jobs move overseas. At the same time, businesses are realizing that the only way to differentiate their goods and services in today's overstocked, materially abundant marketplace is to make their offerings transcendent--physically beautiful and emotionally compelling. As a result, Pink contends that the Master of Fine Arts (MFA) is the new MBA. This article presents an interview with Pink, a contributing editor at "Wired" magazine and former chief speechwriter for Vice President Al Gore. Pink is the author of "A Whole New Mind," exploring "six essential abilities that white-collar workers must master to survive in an outsourced, automated, upside-down world." His earlier bestseller, "Free Agent Nation," looked at the growing numbers of people who work for themselves. In this interview, Pink talks about his views on the growing importance of the arts to the economy.
New England Board of Higher Education. 45 Temple Place, Boston, MA 02111. Tel: 617-357-9620; Fax: 617-338-1577; e-mail: connection@nebhe.org; Web site: http://www.nebhe.org/connection.html
Publication Type: Journal Articles; Opinion Papers
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A