ERIC Number: EJ792365
Record Type: Journal
Publication Date: 2007
Reference Count: 1
Conducting the Survey
Ritter, Lois A., Ed.; Sue, Valerie M., Ed.
New Directions for Evaluation, n115 p47-50 Fall 2007
Research regarding the optimal fielding of online surveys is in its infancy and just beginning to offer clear suggestions for effective recruiting of participants as well as techniques for maximizing the response rate. In this article, the authors discuss the process of recruiting participants by e-mailing invitations to a list of recipients selected from a sampling frame and by posting the survey to a Web site and advertising its presence. They also review how standard techniques for increasing survey response rate can be applied to online surveys.
Descriptors: Response Rates (Questionnaires), Sampling, Evaluation Methods, Computer Assisted Testing, Surveys, Recruitment, Electronic Mail, Internet, Motivation Techniques, Research Methodology
Jossey Bass. Available from John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: email@example.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A