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ERIC Number: EJ792364
Record Type: Journal
Publication Date: 2007
Pages: 9
Abstractor: ERIC
ISSN: ISSN-1097-6736
The Survey Questionnaire
Ritter, Lois A. Ed.; Sue, Valerie M., Ed.
New Directions for Evaluation, n115 p37-45 Fall 2007
Internet-based surveys are still relatively new, and researchers are just beginning to articulate best practices for questionnaire design. Online questionnaire design has generally been guided by the principles applying to other self-administered instruments, such as paper-based questionnaires. Web-based questionnaires, however, have the potential to include pop-up instructions, error messages, and illustrative graphics; they also can use complicated skip patterns that are not possible in other self-administered modes of data collection. These unique capabilities necessitate guidelines specific for the creation of online questionnaires. In this article, the authors draw on the work of Dillman (2000) and Lumsden and Morgan (2005) to present a framework for online questionnaire construction. These guidelines combine the established principles of design of paper-based questionnaires with principles of Web page design, especially with respect to usability and accessibility. (Contains 9 figures.)
Jossey Bass. Available from John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A