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ERIC Number: EJ792336
Record Type: Journal
Publication Date: 2006
Pages: 6
Abstractor: ERIC
Reference Count: 2
ISBN: N/A
ISSN: ISSN-1097-6736
Developing New Lines of Business: A Case Study
Clegg, Judith; Smart, Dawn Hanson
New Directions for Evaluation, n111 p79-84 Fall 2006
Developing a new line of business in an independent consulting firm provides an excellent way to expand, increase income for the company, and create cross-marketing opportunities. If it is not done correctly, however, this potential opportunity can imperil the existence of the business. This chapter's case highlights the benefits new lines of business can provide for independent consulting firms and discusses the issues to consider and caveats. This chapter also describes how the authors mastered this challenge and what they learned along the way.
Jossey Bass. Available from John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail: subinfo@wiley.com; Web site: http://www3.interscience.wiley.com/browse/?type=JOURNAL
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A