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ERIC Number: EJ792004
Record Type: Journal
Publication Date: 2008-Apr-4
Pages: 1
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0009-5982
Public Intellectuals in the New-Media Landscape
Jenkins, Henry
Chronicle of Higher Education, v54 n30 pB18 Apr 2008
The author has what most people would agree is a pretty cool gig: he studies pop culture at the Massachusetts Institute of Technology, which means he has written scholarly articles about "Star Trek" fans, video games, and pro wrestling, among other topics. He is also one of the directors of the institute's comparative-media-studies program, which is increasingly being seen as a model for integrating the study of different media in one department. A prolific author and blogger, and a public intellectual on important issues of media and technology in society, the author is often called the Marshall McLuhan of his day. But he has a theory about why nobody can replace McLuhan, the pioneering scholar of the mass media who coined the phrase "The medium is the message." The author delivered the keynote address at "The Chronicle's" Technology Forum. An adapted version of his remarks is presented.
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A