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ERIC Number: EJ791419
Record Type: Journal
Publication Date: 2008
Pages: 2
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1086-4822
New Sails for the Recruitment, Retention, and Learning Ship: Repairing the Negative Impacts of Enrollment Management
Humphrey, Keith
About Campus, v13 n1 p2-3 Mar-Apr 2008
In this article, the author discusses how the creation of enrollment management organizations separate from traditional student affairs and academic affairs divisions have caused negative impacts on student learning. A relatively new organizational structure that first appeared in the mid-1970s, enrollment management has its roots in tuition-dependent private colleges and universities. Over the years, enrollment management organizations have gradually based their recruitment processes on the financial capacity of students. The author believes that the financial ability of a student does not always translate into the ability to be successful at the college level. As passengers on the same ship, the author suggests that student affairs educators, faculty, and enrollment managers need to begin to take steps to create new sails that strike a healthy balance between financial goals and learning goals.
Jossey Bass. Available from John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail:; Web site:
Publication Type: Journal Articles; Opinion Papers
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A