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ERIC Number: EJ789760
Record Type: Journal
Publication Date: 2008
Pages: 8
Abstractor: ERIC
ISSN: ISSN-0010-0889
Building a SEM Organization: The Internal Consult Approach
Goff, Jay W.; Lane, Jason E.
College and University, v83 n3 p20-27 2008
There is little doubt about it: Colleges and universities are reluctant to change. They are large and diffuse organizations with few clear lines of control. Yet the external environment in which colleges and universities operate is changing quickly. The changes make it essential for institutions to implement at least some aspects of strategic enrollment management (SEM) in order to develop greater institution-wide understanding of how to best respond to emerging student trends, needs, and markets. This article presents a performance concept of the "in-house consultant" model (IHC) as a means to better position the chief enrollment officer and SEM units as a campus-wide support team focused on helping campus units achieve and sustain core institutional strategic initiatives. The model represents an ideal for strategic levels of performance and professionalism. It can be used to build an organizational culture that better motivates staff and faculty collaboration, demonstrates a dedication to intelligent planning and strategy execution, promotes a stronger passion for academic and student success through shared governance, and embraces the regular use of solid analytical and data-driven skill sets to move an institution in the direction it has chosen. (Contains 1 table.)
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A