ERIC Number: EJ789748
Record Type: Journal
Publication Date: 2008-Jan
Exposure to Television Portrayals of Latinos: The Implications of Aversive Racism and Social Identity Theory
Mastro, Dana E.; Behm-Morawitz, Elizabeth; Kopacz, Maria A.
Human Communication Research, v34 n1 p1-27 Jan 2008
Although research suggests that manifestations of blatant racism are on the decline, findings additionally demonstrate that subtle racism remains prevalent when contexts provide sufficient ambiguity for the expressions to go unnoticed. Notably, studies examining these outcomes have typically been confined to intergroup contexts, despite the fact that mediated contact may yield parallel responses. The present investigation examines this relationship by applying aversive racism and social identity theory assumptions to assess the influence of exposure to television depictions of Latinos, on White viewers' judgments. Results cautiously reveal that racial identification and media ambiguity affect both viewers' evaluations of target racial/ethnic out-group members as well as in-group esteem.
Descriptors: Racial Bias, Racial Identification, Television, Hispanic Americans, Whites, Racial Discrimination, Social Theories, Social Influences, Communication Research, Television Viewing, Mass Media Effects
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A