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ERIC Number: EJ789747
Record Type: Journal
Publication Date: 2008-Apr
Pages: 17
Abstractor: Author
Reference Count: 63
ISSN: ISSN-0360-3989
A Critical Assessment of Null Hypothesis Significance Testing in Quantitative Communication Research
Levine, Timothy R.; Weber, Rene; Hullett, Craig; Park, Hee Sun; Lindsey, Lisa L. Massi
Human Communication Research, v34 n2 p171-187 Apr 2008
Null hypothesis significance testing (NHST) is the most widely accepted and frequently used approach to statistical inference in quantitative communication research. NHST, however, is highly controversial, and several serious problems with the approach have been identified. This paper reviews NHST and the controversy surrounding it. Commonly recognized problems include a sensitivity to sample size, the null is usually literally false, unacceptable Type II error rates, and misunderstanding and abuse. Problems associated with the conditional nature of NHST and the failure to distinguish statistical hypotheses from substantive hypotheses are emphasized. Recommended solutions and alternatives are addressed in a companion article.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A