NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ789521
Record Type: Journal
Publication Date: 2008
Pages: 26
Abstractor: ERIC
Reference Count: 18
ISSN: ISSN-0271-0579
Driving Decision Making with Data
McClintock, Patricia J.; Snider, Kevin J. G.
New Directions for Institutional Research, n137 p15-40 Spr 2008
There is almost nothing more frustrating to an institutional researcher than seeing university leaders ignore data. The case study in this article examines how an institutional research office was able to put data to work in enrollment services and produce record-setting numbers of applications, admissions, and confirmations within a nine-month period. The infusion of data-driven decision making into recruitment efforts facilitated better planning, more efficient and flexible implementation of programs, and a greater impact of resources on the recruitment process. An increased reliance on data has also resulted in greater staff accountability, improved the division's ability to respond to criticism, and improved overall morale within the unit. (Contains 18 figures.)
John Wiley & Sons, Inc. Subscription Department, 111 River Street, Hoboken, NJ 07030-5774. Tel: 800-825-7550; Tel: 201-748-6645; Fax: 201-748-6021; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: High Schools; Higher Education
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Indiana