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ERIC Number: EJ789520
Record Type: Journal
Publication Date: 2008
Pages: 9
Abstractor: ERIC
Reference Count: 5
ISSN: ISSN-0271-0579
Applying Mixed Methods Techniques in Strategic Planning
Voorhees, Richard A.
New Directions for Institutional Research, n137 p5-13 Spr 2008
In its most basic form, strategic planning is a process of anticipating change, identifying new opportunities, and executing strategy. The use of mixed methods, blending quantitative and qualitative analytical techniques and data, in the process of assembling a strategic plan can help to ensure a successful outcome. In this article, the author illustrates how the application of mixed methods, combining quantitative and qualitative information, can be used in institutional planning. (Contains 1 figure.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A