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ERIC Number: EJ787983
Record Type: Journal
Publication Date: 2005-Aug-15
Pages: 3
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0363-0277
Partners in Advocacy
Cigale, George
Library Journal, v130 n13 p46-48 Aug 2005
The surprising success of Live Homework Help, a product of unknown to libraries before 2001, is in very large part owing to the company's effort to understand library funding and help libraries tap into all kinds of potential funding sources. The story is a model for partnerships between other companies and libraries. For the people of it meant much more than simply participating in professional conferences and joining professional associations. Today, businesses working with libraries must make a focused effort to support library advocacy and to ensure that public libraries are well funded and able to meet the demands of a mobile, information-savvy society. The founding vision of when it started in 1998 was to use the Internet to connect people for one-on-one instruction in any subject, anywhere, anytime. It was a grand vision, with an array of possible customers--kids seeking homework help, college students looking for information, schools trying to add online academic support, and many others. In 2001, to target its marketing, decided to focus on libraries. In four years, has gained over 700 public library sites, over 3000 academic and special library sites, and reaches more than 80,000 students of all ages each month. Over 95 percent of these customers have renewed or expanded their programs. With a connection to the Internet and a library card, many local library users can be served anywhere around the clock. Live Homework Help (LHH),'s one-on-one online tutoring program, works much the same way--students come in through a library's web site, indicate their grade level (fourth grade through college) and the subject in which they need help, and are immediately connected to a subject expert.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A