ERIC Number: EJ787694
Record Type: Journal
Publication Date: 2008-Mar
Reference Count: 0
Heuristics Made Easy: An Effort-Reduction Framework
Shah, Anuj K.; Oppenheimer, Daniel M.
Psychological Bulletin, v134 n2 p207-222 Mar 2008
In this article, the authors propose a new framework for understanding and studying heuristics. The authors posit that heuristics primarily serve the purpose of reducing the effort associated with a task. As such, the authors propose that heuristics can be classified according to a small set of effort-reduction principles. The authors use this framework to build upon current models of heuristics, examine existing heuristics in terms of effort-reduction, and outline how current research methods can be used to extend this effort-reduction framework. This framework reduces the redundancy in the field and helps to explicate the domain-general principles underlying heuristics.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A