ERIC Number: EJ786614
Record Type: Journal
Publication Date: 2008-Feb-1
Reference Count: 0
No Strings Attached
Drozdowski, Mark J.
Chronicle of Higher Education, v54 n21 pC3 Feb 2008
Everyone knows it takes money to make money (although not necessarily to earn it), and that certainly applies to development departments. The cost of raising money can be significant; even the most streamlined operations spend about a dime to raise a dollar, and most spend closer to a quarter. For some, the cost is downright embarrassing. It should come as no surprise, then, that it takes more money to raise more money. That extended axiom holds true for capital campaigns in particular. The good news is that the cost-benefit ratio improves the more money you raise. When campaigns attract large contributions, that tends to offset the incremental costs of doing business. The bad news is that you still need to account for those expenditures before the money starts rolling in. In this article, the author describes his application of this principle in his career as a successful fund raiser at Fitchburg State College.
Descriptors: Fund Raising, State Schools, State Colleges, Costs, Cost Effectiveness, Expenditures, Careers
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: firstname.lastname@example.org; Web site: http://chronicle.com/
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A