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ERIC Number: EJ786598
Record Type: Journal
Publication Date: 2008-Feb-1
Pages: 1
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0009-5982
Colleges Face Tough Sell to Freshmen, Survey Finds
Hoover, Eric
Chronicle of Higher Education, v54 n21 pA1 Feb 2008
Freshmen are more concerned about academic quality and affordability than they have been in decades, according to an annual survey conducted by the Higher Education Research Institute at the University of California at Los Angeles. Sixty-three percent of students said academic reputation was a very-important factor in selecting a college, an increase of 5.6 percentage points from 2006. Thirty-nine percent cited a financial-aid offer as key to their selections, a rise of 5.1 percentage points. And 52 percent listed "graduates get good jobs" as a top reason for their college choices, up 2.6 percentage points. All those figures were the highest they have been in 35 years. Concerns about costs may have kept many freshmen from attending their dream colleges. In 2007, 80.6 percent of freshmen were admitted to their first-choice colleges, but only 64.1 percent ended up enrolling in them. The survey is a widely cited source of data on college demographics and attitudinal trends. Other findings challenged the conventional wisdom about students' behavior in several areas. The 2007 survey also complicated the popular conception of "helicopter parents" as nuisances: Sizable percentages of freshmen reported that their parents had too little involvement in some college decisions, particularly after they matriculated. A new set of questions on this year's survey revealed that while students frequently use Facebook or MySpace, they are not necessarily devoting less time to other pursuits.
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A