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ERIC Number: EJ786312
Record Type: Journal
Publication Date: 2002
Pages: 2
Abstractor: Author
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0040-0912
Executives "Plug in" to Electronic Commerce
Education & Training, v44 n7 p330-331 2002
Describes a programme, developed by FT Knowledge and the Wharton School of the University of Pennsylvania, USA, to guide managers through the opportunities and threats presented by electronic commerce. Focuses on areas such as marketing, electronic retailing, pricing, product design, supply chain management and communication. Highlights how the five-week programme uses the Internet to link participants around the world, and the teamwork and competition that develop between them. Includes comments from some of the participants.
Emerald. Howard House, Wagon Lane, Bingley, BD16 1WA, UK. Tel: 888-622-0075; Tel: +44 1274-777700; Fax: 617-354-6875; e-mail: america@emeraldinsight.com; Web site: http://www.emeraldinsight.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A