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ERIC Number: EJ786300
Record Type: Journal
Publication Date: 2003
Pages: 10
Abstractor: Author
Reference Count: 24
ISSN: ISSN-0040-0912
The "INCOTERMS" Challenge: Using Multi-Media to Engage Learners
Holley, Debbie; Haynes, Richard
Education & Training, v45 n7 p392-401 2003
This paper explores issues raised during the development and implementation of a new multimedia learning experience, outlining the context to the research and focussing on the changing roles for teachers and learners in the light of evolving new technologies. A backdrop of successive government policies to widening participation is provided to show the current rationale for higher education institutions encouraging staff to move towards on-line learning. At institution level, this paper discusses the potential issues in the classroom that arise by asking both staff and students to change from more traditional ways of learning. Then the second part of the paper details the teaching problem behind the "INCOTERMS challenge" and covers the development of the multimedia tool. The final section of the paper reviews the evaluation of the tool by the students and discusses the findings in relation to the issues raised in the literature review. (Contains 1 figure and 2 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A