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ERIC Number: EJ785777
Record Type: Journal
Publication Date: 2007-Oct
Pages: 7
Abstractor: Author
Reference Count: 45
ISBN: N/A
ISSN: ISSN-0379-7724
Scaffolding Cognitive Processes in a Marketing Curriculum
Milliken, John
Higher Education in Europe, v32 n2-3 p185-191 Oct 2007
This article highlights the importance of improving the cognitive processes of students in business studies today. When developing a curriculum in business studies at higher education level, thorough consideration should be given to all components of the learning and assessment processes. They should be tailored to real world dynamics so that they benefit students when they enter the world of work, and thus become a yardstick of successful changes in the management of higher education marketing programmes themselves.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals/default.html
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A