ERIC Number: EJ785407
Record Type: Journal
Publication Date: 2008
Reference Count: N/A
Associations Between Tobacco Marketing and Use Among Urban Youth in India
Arora, Monika; Reddy, K. Srinath; Stigler, Melissa H.; Perry, Cheryl L.
American Journal of Health Behavior, v32 n3 p283-294 May-Jun 2008
Objectives: To study if receptivity and exposure to tobacco marketing are correlated with tobacco use and psychosocial risk factors for tobacco use among a sample of urban Indian youth. Methods: Analysis of cross-sectional survey data from Project MYTRI, a group randomized intervention trial, in Delhi and Chennai, India, collected from sixth and eighth graders (n=11,642), in 32 schools in 2004. Results: Exposure to tobacco advertisements and receptivity to tobacco marketing were significantly related to increased tobacco use among students. Conclusion: This association suggests the need to strengthen policy and program-based interventions in India to reduce the influence of such exposures.
Descriptors: Advertising, Smoking, Urban Youth, Grade 6, Indians, Marketing, Foreign Countries, Grade 8, Adolescents, Correlation, At Risk Persons
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Publication Type: Journal Articles; Reports - Research
Education Level: Grade 6; Grade 8
Authoring Institution: N/A
Identifiers - Location: India