NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ785407
Record Type: Journal
Publication Date: 2008
Pages: 12
Abstractor: Author
Reference Count: N/A
ISSN: ISSN-1087-3244
Associations Between Tobacco Marketing and Use Among Urban Youth in India
Arora, Monika; Reddy, K. Srinath; Stigler, Melissa H.; Perry, Cheryl L.
American Journal of Health Behavior, v32 n3 p283-294 May-Jun 2008
Objectives: To study if receptivity and exposure to tobacco marketing are correlated with tobacco use and psychosocial risk factors for tobacco use among a sample of urban Indian youth. Methods: Analysis of cross-sectional survey data from Project MYTRI, a group randomized intervention trial, in Delhi and Chennai, India, collected from sixth and eighth graders (n=11,642), in 32 schools in 2004. Results: Exposure to tobacco advertisements and receptivity to tobacco marketing were significantly related to increased tobacco use among students. Conclusion: This association suggests the need to strengthen policy and program-based interventions in India to reduce the influence of such exposures.
PNG Publications. P.O. Box 4593, Star City, WV 26504-4593. Tel: 304-293-6988; Fax: 304-594-0570; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Grade 6; Grade 8
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India