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ERIC Number: EJ785400
Record Type: Journal
Publication Date: 2007
Pages: 12
Abstractor: Author
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1087-3244
Evaluation of a Social Marketing Campaign Targeting Preschool Children
Johnson, Susan L.; Bellows, Laura; Beckstrom, Leslie; Anderson, Jennifer
American Journal of Health Behavior, v31 n1 p44-55 Jan-Feb 2007
Objectives: To determine the effectiveness of a pilot social marketing program to increase preschoolers' willingness to try new foods. Methods: Four Head Start centers participated (2 experimental, 2 control) in a study using a quasi-experimental design. Experimental sites received a 12-week intervention developed using social marketing techniques. The program was evaluated via preference assessments, classroom observations, and teacher surveys. Results: Increased preference for and willingness to try new foods were observed in children from the experimental sites (P less than 0.05). The program was positively received by Head Start staff. Conclusions: A social marketing campaign is an effective method to reduce children's neophobia.
PNG Publications. P.O. Box 4593, Star City, WV 26504-4593. Tel: 304-293-6988; Fax: 304-594-0570; Web site: http://www.ajhb.org/subscription.htm
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Preschool Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A