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ERIC Number: EJ784794
Record Type: Journal
Publication Date: 2008-Feb
Pages: 19
Abstractor: Author
Reference Count: 0
ISSN: ISSN-0096-3445
Direct-Comparison Judgments: When and Why above- and below-Average Effects Reverse
Windschitl, Paul D.; Conybeare, Daniel; Krizan, Zlatan
Journal of Experimental Psychology: General, v137 n1 p182-200 Feb 2008
Above-average and below-average effects appear to be common and consistent across a variety of judgment domains. For example, several studies show that individual items from a high- (low-) quality set tend to be rated as better (worse) than the other items in the set (e.g., E. E. Giladi & Y. Klar, 2002). Experiments in this article demonstrate reversals of these effects. A novel account is supported, which describes how the timing of the denotation of the to-be-judged item influences attention and ultimately affects the size or direction of comparative biases. The authors discuss how this timing account is relevant for many types of referent-dependent judgments (e.g., probability judgments, resource allocations) and how it intersects with various accounts of comparative bias (focalism, generalized-group, compromise between local and general standards [LOGE]).
American Psychological Association. Journals Department, 750 First Street NE, Washington, DC 20002-4242. Tel: 800-374-2721; Tel: 202-336-5510; Fax: 202-336-5502; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A