ERIC Number: EJ784610
Record Type: Journal
Publication Date: 2004-Jun
Reference Count: 0
Collecting the Data: Program Perception
McGriff, Nancy; Harvey, Carl A.; Preddy, Leslie B.
School Library Media Activities Monthly, v20 n10 p19-20, 45 Jun 2004
What do people think about school library media centers and the library media program? While it seems like a query to which it would be hard to find the answer, it is important that library media specialists take time to investigate and research this question about the program because it is one of the most important factors to the library media program's success. If the program is not perceived as critical to student learning, it will be in jeopardy constantly, even if it has everything going for it in the world. Program perception can't be changed until the library media specialist knows what those perceptions are. So how does the library media specialist get an idea of the perception of the library media program? In addition to the statistics traditionally gathered, the author suggests to gather information from the different user groups with formal or informal surveys, including administrators, teachers, and students. While most library media specialists don't have a marketing degree, it is essential for them to develop a way to share data and promote it with their audiences. Here, the author discusses several great resources that can help guide a library media specialist through the process.
Descriptors: Audiences, School Libraries, Media Specialists, Users (Information), Attitudes, Persuasive Discourse, Data Collection, Politics of Education
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education
Authoring Institution: N/A