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ERIC Number: EJ783959
Record Type: Journal
Publication Date: 2007
Pages: 10
Abstractor: Author
Reference Count: 19
ISSN: ISSN-0734-6670
Instant Messenger in Enrollment Management: Evaluating Use and Effectiveness
Zalanowski, Kevin
Journal of College Admission, n196 p20-29 Sum 2007
This study represented a formal quantitative evaluation of the potential for instant messenger (IM) technology as an outreach tool for undergraduate college admission. Conclusions focused on the popularity of IM, and student use in a formal counselor/student relationship. (Contains 4 tables and 2 figures.)
National Association for College Admission Counseling. 1631 Prince Street, Alexandria, VA 22314-2818. Tel: 800-822-6285; Tel: 703-836-2222; Fax: 703-836-8015; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A