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ERIC Number: EJ783958
Record Type: Journal
Publication Date: 2007
Pages: 8
Abstractor: ERIC
Reference Count: 15
ISBN: N/A
ISSN: ISSN-0734-6670
Aftermath of a Crisis: How Colleges Respond to Prospective Students
Kelsay, Lisa S.
Journal of College Admission, n197 p6-13 Fall 2007
Throughout the country and through the years, several colleges and universities have been the focal point of violence and tragedy. These tragedies include the brutal beating and murder of a gay student; a campus bonfire that killed 12 students and alumni; a residence hall fire that claimed the lives of three students; terrorist activities in two of America's urban centers; racial riots that effectively shut down a large city; and shootings of students and professors by college classmates. When news of crises such as these makes national headlines, prospective students and their parents may reconsider attending or even withdraw their applications from the institutions associated with the crises. Thus, universities and colleges must work hard to keep these students interested in their institutions, and assure parents and students that the institutions are safe. This article presents the results of research on the ways a campus and/or community crisis may influence the college-choice decision of prospective students and their parents, and offers recommendations to colleges. The study was conducted at three institutions that varied in size, location, and type (Interlaken University, Bern College, and Luzern University). The crises investigated involved a residence hall fire, a racially-based community crisis, and an on-campus student death. Participants in the study had two major recommendations to share with colleges based on their own experiences: communication and establishment of a crisis management plan. (Contains 4 tables.)
National Association for College Admission Counseling. 1631 Prince Street, Alexandria, VA 22314-2818. Tel: 800-822-6285; Tel: 703-836-2222; Fax: 703-836-8015; e-mail: info@nacac.com; Web site: http://www.nacacnet.org
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A