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ERIC Number: EJ783815
Record Type: Journal
Publication Date: 2004
Pages: 6
Abstractor: Author
Reference Count: 24
ISSN: ISSN-0273-446X
Attitudes of Rural Middle-School Youth toward Alcohol, Tobacco, Drugs, and Violence
Kelly, Kathleen J.; Comello, Maria Leonora G.; Edwards, Ruth W.
Rural Educator, v25 n3 p19-24 Spr 2004
Since 1996, our research team has conducted 15 focus groups with 169 middle-school youth in small communities as formative research for campaigns against alcohol, tobacco, drugs, and violence. Some key findings of a synthesis of focus-group results are that girls and boys perceive different risks to alcohol and tobacco use; peer relationships are important, but there is great potential for parents to increase influence; females and Hispanic youth are most concerned about serving as good role models; and youth prefer campaign materials that feature typical youth and activities. (Contains 1 table.)
National Rural Education Association. Rural Educator, University of Nevada, Las Vegas, 4505 Maryland Parkway Box 453002, Las Vegas, NV 89154-3002. Tel: 702-895-3478; Fax: 702-895-3492; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Middle Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Arkansas; Colorado; Florida; New Jersey