This qualitative work analyzes what parents, teachers, and children say about reading when Accelerated Reader and Reading Renaissance are used for reading instruction. Critical discourse analysis offered a glimpse at beliefs about reading and how power relations were embedded in what teachers, parents, and children said about AR and reading. Although school officials hoped to build a love of reading and provide more time for reading, disjunctures were found between what teachers thought was important and what really happened when AR was used for reading instruction. (Contains 1 figure.)