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ERIC Number: EJ783313
Record Type: Journal
Publication Date: 2007
Pages: 10
Abstractor: Author
Reference Count: 0
ISSN: ISSN-0001-8449
The Effect of Physical Attractiveness of Models on Advertising Effectiveness for Male and Female Adolescents
Tsai, Chia-Ching; Chang, Chih-Hsiang
Adolescence (San Diego): an international quarterly devoted to the physiological, psychological, psychiatric, sociological, and educational aspects of the second decade of human life, v42 n168 p827 Win 2007
This study investigates the effect of advertising with physically attractive models on male and female adolescents. The findings suggest that highly attractive models are less effective than those who are normally attractive. Implications of social comparison are discussed.
Libra Publishers Inc. 3089C Clairemont Drive PMB 383, San Diego, CA 92117. Tel: 858-571-1414
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A