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ERIC Number: EJ782594
Record Type: Journal
Publication Date: 2004
Pages: 3
Abstractor: Author
Reference Count: 0
ISSN: ISSN-0042-062X
NEW! Re-Purposing TV Ads for Building Vocabulary-Learning Strategies
Alm-Lequeux, Antonie
Unterrichtspraxis/Teaching German, v37 n1 p53-55 Spr 2004
Learning strategies have received a lot of attention in recent years. Many books have been written for both teachers and students, outlining strategies of and for the successful language learner. The research in this area confirms that the conscious use of learning strategies enhances language achievement and proficiency. A well-developed strategy in itself, however, is not necessarily a recipe for success. If taught in a top-down approach, the learners might or might not see its value for their own learning situation. If the reason for using strategies is to help students to become more effective and autonomous learners, they need to be included in the strategy building process. This paper shows how the study of television advertisements can increase students' awareness of cognitive and affective learning processes and thereby help them to build effective strategies for vocabulary learning. (Contains 1 table and 2 figures.)
American Association of Teachers of German. 112 Haddontowne Court #104, Cherry Hill, NJ 08034-3668. Tel: 856-795-5553; Fax: 856-795-9398; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A