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ERIC Number: EJ780759
Record Type: Journal
Publication Date: 2007-Jul-26
Pages: 1
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1557-5411
Responding to a Growing Market
Horwedel, Dina
Diverse: Issues in Higher Education, v24 n12 p18 Jul 2007
In 2007, for the first time in Denver radio history, a Spanish-language station finished atop the Arbitron ratings. Earlier this year, KXPK-FM, known as "La Tricolor," ranked first among 18- to 49-year-olds and 25- to 54-year-olds, considered to be radio's two most-coveted listener groups. And two years ago, industry giant Clear Channel Communications began converting 25 of its 1,200 radio stations to a Spanish-language format, acknowledging the influence of a growing Hispanic audience. One Hispanic-serving institution is keeping pace with this trend. California State University-Northridge launched the nation's first interdisciplinary minor in Spanish-language journalism last fall to prepare its journalism students to work in both Spanish-language and mainstream media, with the goal of improving coverage of Spanish-speaking communities. The program has approximately 30 students pursuing the minor. Overall, 700 CSUN students are enrolled in the journalism program. The CSUN program, which received a $25,000 grant from the Scripps Howard Foundation to support its growth, differs from similar programs at Florida International University, the University of El Paso and Miami University (Florida), in that the Northridge program is targeted to American journalists who will be covering Spanish-speaking communities in the United States.
Cox, Matthews and Associates. 10520 Warwick Avenue Suite B-8, Fairfax, VA 20170. Tel: 800-783-3199; Tel: 703-385-2981; Fax: 703-385-1839; e-mail: subscriptions@cmapublishing.com; Web site: http://www.diverseeducation.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California