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ERIC Number: EJ779565
Record Type: Journal
Publication Date: 2007-Nov
Pages: 10
Abstractor: Author
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0096-3445
Mispredicting the Hedonic Benefits of Segregated Gains
Morewedge, Carey K.; Gilbert, Daniel T.; Keysar, Boaz; Berkovits, Michael J.; Wilson, Timothy D.
Journal of Experimental Psychology: General, v136 n4 p700-709 Nov 2007
The hedonic benefit of a gain (e.g., receiving $100) may be increased by segregating it into smaller units that are distributed over time (e.g., receiving $50 on each of 2 days). However, if these units are too small (e.g., receiving 1 cent on each of 10,000 days), they may fall beneath the person's hedonic limen and have no hedonic benefit at all. Do people know where their limens lie? In 6 experiments, participants predicted that the hedonic benefit of a large gain would be increased by segregating it into smaller units, and they were right; but participants also predicted that the hedonic benefit of a small gain would be increased by segregating it into smaller units, and they were wrong. Segregation of small gains decreased rather than increased hedonic benefit. These experiments suggest that people may underestimate the value of the hedonic limen and thus may oversegregate small gains.
American Psychological Association. Journals Department, 750 First Street NE, Washington, DC 20002-4242. Tel: 800-374-2721; Tel: 202-336-5510; Fax: 202-336-5502; e-mail: order@apa.org; Web site: http://www.apa.org/publications
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A