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ERIC Number: EJ779212
Record Type: Journal
Publication Date: 2007
Pages: 6
Abstractor: ERIC
Reference Count: 12
ISSN: ISSN-0011-8052
Innovative Research Strategies for Business Education
O'Connor, Bridget N.
Delta Pi Epsilon Journal, v49 n1 p50-55 Win 2007
An internal, ongoing debate that all professional areas of study have is how to understand the impact of shifting economies, demographics, technologies, and globalization. Much business education research focuses on describing current practices. To this end, issues are often addressed by using surveys that are analyzed using descriptive analysis techniques to describe what is happening at a given time, e.g., the software tools being taught at the high school level, or descriptions of what practitioners believe are the most useful concepts to be included in a curriculum. Such snapshots of trends or perspectives are useful in that they describe current practices or attitudes that can help one understand "what is," and are incredibly helpful foundations for a profession during its early establishment phase. At this point in time, however, business education may (emphasize "may") be suffering from not going beyond borders to understand how the economy, demographics, technology, and globalization is affecting one's relevance. In this article, the author sparks some methodological inventiveness, discusses (mostly) qualitative research methods that require one to reach outside of his traditional circles or expand his inner circles to better understand phenomena. Included in this article are a few examples of how these methods have been used to address old problems in new ways.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A