ERIC Number: EJ779202
Record Type: Journal
Publication Date: 2007
Reference Count: 0
Zastrow, Paul; Stoner, Michael
Community College Journal, v78 n2 p28-33 Oct-Nov 2007
The Web has always been an alluring storehouse of information. When it comes to today's online world, the just-put-it-on-the-Web mentality will not do. Community colleges must understand that the Internet is a vital tool in their marketing arsenal. What does this mean? Essentially, if enrollment is the primary goal, making the most of the college Web site as a marketing tool should be the No. 1 priority. This article discusses how to build a better, more responsive college Web site and offers five principles for success.
American Association of Community Colleges. One Dupont Circle NW, Suite 410, Washington, DC 20036. Tel: 202-728-0200; Fax: 202-833-2467; Web site: http://www.aacc.nche.edu/bookstore
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Two Year Colleges
Authoring Institution: American Association of Community Colleges, Washington, DC.