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ERIC Number: EJ779192
Record Type: Journal
Publication Date: 2003
Pages: 2
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0190-2946
Trading Cards for the Professoriate
Martinez-Fernandez, Luis
Academe, v89 n6 p32-33 Nov-Dec 2003
In the celebrity-driven, star-struck culture, university professors do not receive the attention or praise--not to mention the paychecks--of movie actors, pop music idols, super models, or sports stars. Although professors' egos may not be much smaller than those of celebrities, academia lacks the promotional infrastructure of professional sports and the entertainment industry. To begin addressing this unfortunate disparity, the author proposes that university presses produce and market Trading Cards[TM] for the Professoriate. Professors' cards would follow the format of the popular baseball cards that have done so much to promote the national pastime and its professional players. The front of the cards would have a photograph of the featured faculty member, while the reverse side of Trading Cards[TM] for the Professoriate, like those of baseball's major leagues, would provide information and statistics pertaining to the featured instructor's career. A main objective of professors' cards is to get people to collect them with the same fervor with which some individuals collect baseball cards or celebrity autographs. (This article was produced by the American Association of University Professors.)
American Association of University Professors. 1012 Fourteenth Street NW Suite 500, Washington, DC 20005. Tel: 800-424-2973; Tel: 202-737-5900; Fax: 202-737-5526; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A